This week in English we are going to be looking at some robo-sports! You are going to design your own sporting robot, then you are going to create a persuasive advert to sell your robot to the England team! You will need to convince the managers of the team that your robot is a greater addition to the team than a human player, even though they might be very expensive! We're going to explore some different writing techniques that will help us to do this. Have fun!
LI: To explore 'sporting robots' and to design my own.
Visit the following newsround page: https://www.bbc.co.uk/newsround/47784286 to read about and watch some videos of robots who are (arguably) playing different sports better than humans.
Your task today is to design a ‘sporting robot’ of your own. Draw a picture of your robot in the centre of a page, then create a mind-map around them to answer the following questions:
• Which sport does your robot play?
• Which features does your robot have that allow them to play so well?
• How was your robot made? How long did it take?
• What makes your robot a better sports player than a human?
• How much does your robot cost and why should the England team invest in it?
LI: To identify the features of a persuasive advert.
Look at the example advert of the ROBO-BOUNCER by clicking on the PDF document above.
Read through the advert. Can you write a short paragraph about what you think makes it persuasive? What works well? What could be even better?
There are many different techniques that can be used to persuade a reader. A good starting point is to remember the word ‘PERSUADE’. Each letter of this word stands for a writing technique that can be used to persuade, in this case, within an advert.
P is for personal tone - use language that includes the reader and makes them feel involved. Talk about their role and how you understand what they want.
E is for emotive language - use words that have a strong emotional impact on the reader.
R is for rhetorical questions - use questions to make the reader think about your viewpoint.
S is for say again - repeat key points to reinforce your most important ideas.
U is for undermine opposing arguments - show that you recognise an opposing viewpoint and then undermine that argument (why is what you are selling a better alternative?)
A is for anecdotes - use a short, interesting story from real life to help sell your product.
D is for direct address - use personal pronouns, like ‘you’ and ‘your’, to involve your reader.
E is for exaggeration - use exaggeration to make your point stronger.
Can you find examples of each technique within the example advert? Write down your answers for each ‘letter’ of PERSUADE. For example...
P is for personal tone - the advert addresses basketball managers directly and talks about how it understands what they want from their team. They should then feel ’involved’ in the advert and more likely to read on.
E is for emotive language -
R is for rhetorical questions -
S is for say again -
U is for undermine opposing arguments -
A is for anecdotes -
D is for direct address -
E is for exaggeration -
Wednesday & Thursday
LI: To plan and write a persuasive advert.
Now the fun part! It’s time to start writing your persuasive advert. Use your mind map from Monday and your knowledge of persuasive techniques that you looked at yesterday to help you with your writing.
P E R S U A D E.
Click on the red image to right for a video reminder of your persuasive techniques.
If you can, try to to email over your advert when it is completed so that I can give you some feedback. I would really love to see what you've come up with!
LI: To edit and improve my persuasive advert.
Extension: To make or record a television version of my advert.
Revisit your advert and use a different coloured pen for your editing and improving. Check that your writing is as persuasive as it can be and that you have included a wide range of persuasive techniques (refer to above for a reminder of these). Check your punctuation, spelling and grammar carefully.
Optional extension: If you would like to, you could have a go at creating a TV advert for your robot! Act out the role of a sales man or woman and apply your persuasive techniques to a live performance! You could even video record the advert if you wish to. Feel free to email these across afterwards and we could share them on our home learning gallery. Enjoy!...